Video game distributors prepare for digital future
The digital wave is growing by the day and companies that don't want to get shipwrecked need to be prepared. Leading video game retailers are feeling the impact already; following E3 both GAME and GameStop saw their respective stocks plummet because investors are realizing that consumers are buying fewer games, and downloading them more when they do (digital accounts for 74% of the US market). New York-based video game distributor Alliance Media Holdings sees the writing on the wall and is taking a bold step in the digital direction. Alliance, which has direct buying relationships with most of the major game companies, has rebranded its Alliance Digital Media division to reflect the digital revolution. The division will now offer indies funding in the range of $50,000 to $500,000 per title, along with Alliance's core suite of publishing services. This should not come as a major surprise. In Alliance's most recent quarter ended March 31, the company annou...